Announcing a milestone
A funding round, an anniversary, a first plant, a tenth year. We turn the news into a story people keep.
Corporate communications & PR
Reputation is built
one message at a time.
Lumina PR & Communications works with companies and their leaders to shape how they are seen — by the press, by their teams, by investors and by the public.
Start your story
Counsel for the everyday, and for the moment it all changes.
Who’s listening
The press
Your teams
Investors
The public
Four rooms, one voice. We help you sound like the same organisation in all of them — because the first thing an audience notices is when you don’t.
Approach
Good communication rarely happens by accident.
01
A clear narrative
Before anything is written, we agree on what you stand for and what you want to be known for. Everything else — the release, the memo, the interview — is a variation on that sentence.
02
The right messengers
Some news lands best from a journalist, some from a founder, some from the manager your people already trust. We decide who should say what, and give them the words to say it well.
03
The judgment to know what, when and to whom
Timing is strategy. We weigh what is worth saying now, what should wait a week, and what is better left unsaid — then we commit to the call.
Expertise
What we do.
Five practices, one standard: nothing goes out that you wouldn’t want your competitor to read.
- 01
Media relations and press strategy
Earning the coverage that says what you want it to say, in the outlets your audiences actually read.
- 02
Corporate and internal communications
Messages that reach the people inside your organisation first, so the story you tell outside holds up.
- 03
Executive positioning and thought leadership
Giving your leaders a point of view, a voice of their own, and the platforms worth using it on.
- 04
Crisis and issues management
Practical counsel for the week nobody planned for: what to say, who says it, and how quickly.
- 05
Reputation and brand perception
A clear read on how you are seen today, and the steady work needed to shift it.
Moments
The moments that decide how you’re remembered.
Entering a new market
New country, new category, new audience. We help you arrive with something worth saying, said in the right rooms.
Navigating a difficult moment
When things go wrong, silence is a message too. We help you find the honest one — and the courage to say it first.
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“How people see you starts with how you tell your story.”
FAQ
Questions, answered.
Not on the list? Write to support@luminaprandcommunications.com — we answer every message ourselves.
01What kinds of organizations do you work with?
Companies at the point where communication starts to matter commercially: a launch, a listing, a leadership change, a growth spurt, a difficult news cycle. Private, public, family-owned or institutional — what matters is that the message has to hold.
02Do you work on retainer or per project?
Both. Some clients need a standing partner for the everyday; others bring us in for one moment and hand the work back afterwards. We will tell you honestly which one you actually need.
03How quickly can you step in during a crisis?
We can be on a call with you the same day. The first hours of a difficult moment are mostly about deciding what not to say, and that doesn’t need a proposal first.
04Can you work alongside our in-house team?
Often we do. We can lead the work, or sit beside your communications or marketing team and add the press relationships, the counsel and the capacity you don’t have in-house.
05How do you measure whether communication is working?
By what changes: the coverage you wanted, the questions people start asking, the tone in the room, how much easier the next announcement is. We agree what “working” means before we begin.
06How is pricing defined?
Per project or per retainer, based on scope, seniority and how long we are with you. You see the plan and the number before anything starts — no billable surprises.
Contact
Let’s shape how you’re seen.
Tell us what you’re dealing with. A first conversation costs nothing and usually clarifies more than a brief does.
What happens next
- 01You tell us your situationA few lines are enough: what is happening, who needs to hear about it, and by when.
- 02We set up a first conversationWe reply within one working day to find a time. The first call is free, unhurried and confidential.
- 03We propose a planYou receive a short written proposal — the story, the audiences, the timeline and the cost — before anything begins.